Sábado de Gloria
TraditionThe streets fill with foam, live banda music and thousands of visitors for the most anticipated celebration of the year.

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Visitor Assistance
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Tourism Office · Historic Center
8:00 – 15:30 hrs

Experience the magic, culture and traditions of the magic town of Jerez, Zacatecas.
Jerez de García Salinas is a Magic Town where the streets come alive with celebrations that connect generations through the joy and unmistakable spirit of its people.

"Every event is an open door to the history, courage and identity of Jerez."
The streets fill with foam, live banda music and thousands of visitors for the most anticipated celebration of the year.
Bull runs, horseback processions and the roar of the tamborazo echo through the Historic Center.
The most authentic flavors of Zacatecas come together in a festival that celebrates our identity.
Discover all upcoming events and festivities
Jerez's events don't just celebrate our history — they keep it alive with every generation.
WHERE THE HEART BEATS
Protecting the celebrations that forged our identity as a Magic Town.
Opening our doors to the world so it can experience the warmth and tradition of Jerez.
Handing down to every generation the cultural heritage that defines us as a community.
"Every celebration, every horseback procession, every note of the tamborazo is a bridge between who we are and who we will become."
Jerez de García Salinas — ZacatecasAugust 29, 2026
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