Turismo Jerez — Magic Town

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Visitor Assistance

Support and Contact

Tourism Office · Historic Center
8:00 – 15:30 hrs

Experience the magicJerez Events

Experience the magic, culture and traditions of the magic town of Jerez, Zacatecas.

EVENTS IN JEREZ

EXPERIENCE EVERY celebration

Jerez de García Salinas is a Magic Town where the streets come alive with celebrations that connect generations through the joy and unmistakable spirit of its people.

Jerezada celebration with charros and horses parading through the cobblestone streets of Jerez de García Salinas, Zacatecas

"Every event is an open door to the history, courage and identity of Jerez."

Magic Town since 2007
The Most Iconic

Events that define Jerez

01

Sábado de Gloria

Tradition

The streets fill with foam, live banda music and thousands of visitors for the most anticipated celebration of the year.

02

La Jerezada

Bullfighting

Bull runs, horseback processions and the roar of the tamborazo echo through the Historic Center.

03

Festival de la Tostada

Cuisine

The most authentic flavors of Zacatecas come together in a festival that celebrates our identity.

Discover all upcoming events and festivities

OUR MISSION

KEEPING
tradition alive

Jerez's events don't just celebrate our history — they keep it alive with every generation.

WHERE THE HEART BEATS

Our Pillars

What inspires us

I

Preserve

Protecting the celebrations that forged our identity as a Magic Town.

II

Share

Opening our doors to the world so it can experience the warmth and tradition of Jerez.

III

Pass It On

Handing down to every generation the cultural heritage that defines us as a community.

"Every celebration, every horseback procession, every note of the tamborazo is a bridge between who we are and who we will become."

Jerez de García Salinas — Zacatecas
Official calendar

Upcoming events

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August 29, 2026

No events registered for this day.

There are no upcoming events scheduled.