Turismo Jerez — Magic Town

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Tourism Office · Historic Center
8:00 – 15:30 hrs

Magic Town of Zacatecas

History
of Jerez

A town full of history and tradition, birthplace of Zacatecas culture, music, charrería and the festivities that have shaped generations.

Discover our history

History
of Jerez

XVI

Century founded

Jerez, a charming Magic Town of Zacatecas, has witnessed centuries of history and tradition. Founded in the 16th century, it has flourished as the birthplace of music, charrería and cuisine.

"Its cobblestone streets, the horseback processions and La Jerezada are more than traditions — they are the vibrant soul of its people."

Discover the essence

Explore Jerez

Festivities, traditions and culture that define the identity of our Magic Town.

Horseback Processions and Charrería
01

Horseback Processions and Charrería

Jerez Cuisine
02

Jerez Cuisine

La Jerezada
03

La Jerezada

Sábado de Gloria
04

Sábado de Gloria

History and Culture
05

History and Culture

Through the years

A Timeline of History

The events that have shaped this Magic Town.

1569
1569

Founding of Jerez

The Villa de Jerez is founded, becoming a key point of New Spain.

1824
1824

Jerez becomes a municipality

It is officially established as a municipality within the state of Zacatecas.

1851
1851

Sanctuary of La Soledad

The sanctuary honoring the Virgen de la Soledad is built, becoming an iconic site of Jerez.

2007
2007

Jerez, Magic Town

The Mexican government grants it the Magic Town designation for its cultural richness.

TODAY

Living Traditions

La Jerezada, Sábado de Gloria and the horseback processions remain the heart of Jerez culture.