History
of Jerez
A town full of history and tradition, birthplace of Zacatecas culture, music, charrería and the festivities that have shaped generations.
History
of Jerez
Century founded
Jerez, a charming Magic Town of Zacatecas, has witnessed centuries of history and tradition. Founded in the 16th century, it has flourished as the birthplace of music, charrería and cuisine.
"Its cobblestone streets, the horseback processions and La Jerezada are more than traditions — they are the vibrant soul of its people."
Explore Jerez
Festivities, traditions and culture that define the identity of our Magic Town.

Horseback Processions and Charrería

Jerez Cuisine

La Jerezada

Sábado de Gloria

History and Culture
A Timeline of History
The events that have shaped this Magic Town.
Founding of Jerez
The Villa de Jerez is founded, becoming a key point of New Spain.
Jerez becomes a municipality
It is officially established as a municipality within the state of Zacatecas.
Sanctuary of La Soledad
The sanctuary honoring the Virgen de la Soledad is built, becoming an iconic site of Jerez.
Jerez, Magic Town
The Mexican government grants it the Magic Town designation for its cultural richness.
Living Traditions
La Jerezada, Sábado de Gloria and the horseback processions remain the heart of Jerez culture.
Founding of Jerez
The Villa de Jerez is founded, becoming a key point of New Spain.
Jerez becomes a municipality
It is officially established as a municipality within the state of Zacatecas.
Sanctuary of La Soledad
The sanctuary honoring the Virgen de la Soledad is built, becoming an iconic site of Jerez.
Jerez, Magic Town
The Mexican government grants it the Magic Town designation for its cultural richness.
Living Traditions
La Jerezada, Sábado de Gloria and the horseback processions remain the heart of Jerez culture.
