Turismo Jerez — Magic Town

Getting your welcome ready...

Visitor Assistance

Support and Contact

Tourism Office · Historic Center
8:00 – 15:30 hrs

All editions
February 11–15, 2026

The celebration of courage

JEREZ
ADA

"Where the roar of the bulls and the beat of the tamborazo merge into the soul of a Magic Town."

Discover
JEREZ 2026

THE
agenda

Tradition, courage and the unmistakable sound of the tamborazo.

Jerezada 2026

EXPERIENCE THE
BULL RUN

11
Gala

PASO DOBLE CONCERT

Opening night with the Candelario Huízar Symphonic Band.

18:30 HRS
Teatro Hinojosa
12
Culture

BULLFIGHTING GALLERY OPENING

Exhibits 'Aroma de Albero' and 'Trazos de una mano incansable'.

17:00 HRS
Foyer Teatro Hinojosa
12
Culture

KEYNOTE LECTURE

Juan Antonio Hernández, 'The Aztec Bullfighter'.

18:30 HRS
Teatro Hinojosa
12
Tradition

CALLEJONEADA STREET PARADE

Traditional walk through the streets of downtown.

20:00 HRS
Saliendo del Teatro Hinojosa
13
Fair

CRAFT PAVILION

Pueblos Mágicos showcase (February 13–15).

12:00 HRS
Jardín Principal
13
Bullfighting

NIGHT BULL RUN

The thrill of the bulls under the moonlight.

20:00 HRS
Circuito Centro Histórico
13
Concert

LA ONDA DE JEREZ

Opening concert of the headline night.

21:00 HRS
Plaza Principal
13
Concert

HEADLINER: TEX TEX

The rock of 'Los Muñecos' comes to La Jerezada.

22:00 HRS
Plaza Principal
14
Tradition

PAJARETES WALK

Traditional gathering in front of the Sanctuary.

09:00 HRS
Ermita de Guadalupe
14
Sports

GORILAS 4X4 ROUTE

Extreme 4x4 adventure.

10:00 HRS
Caminera Salida a Zacatecas
14
Kids

JEREZADITA 'LUIS I. AGUIRRE'

A kid-friendly educational bull run.

16:00 HRS
Plaza Principal
14
Concert

ASTRAL VISION & FRIENDS

Live music to close out Saturday.

21:00 HRS
Jardín Rafael Páez
15
Bullfighting

TRADITIONAL DAYTIME BULL RUN

The main event. Experience the bull run!

14:00 HRS
Circuito Centro Histórico
15
Bullfighting

PREMIUM NOVILLADA

The spectacular closing of the 2026 Jerezada.

16:30 HRS
Plaza de Toros 'La Jerezana'

01 Choose your destination

Sanctuary of La Soledad

Sanctuary of La Soledad

The most beloved architectural gem of Jerez. Its pink quarry stone and neoclassical design are a symbol of our identity and faith.

Built

19th Century

Location

Historic Center

02 Enjoy the Experience

Jerez Street Parade

Enjoy a traditional street parade with brass band music, mezcal and a walk through the Magic Town.

Jerez Street Parade
03 — Next Steps

Live more experiences

Sierra de Cardos
Adventure

Sierra de Cardos

Explore spectacular rock formations. Perfect for hiking, landscape photography and disconnecting in nature.

Ready for action?

See Events Calendar